This blog is a growth resource for personal injury firms.
Most legal marketing advice gets written for giant firms with giant budgets. This isn't that. Everything here is built for the solo and small PI firm: the owner who runs the practice, signs the cases, and can't outspend the billboard down the highway.
Every week we publish one practical playbook on how personal injury firms win more cases:
- Marketing teardowns of the giants, and the local firms quietly beating them
- Intake and speed-to-lead: the cheapest cases you already paid to generate
- The legal tech stack, reviewed honestly
- AI for PI firms, the practical version instead of the hype
No 3,000-word SEO filler. Just tactics you can run this week.
Who's behind it
Burt builds AI intake for personal injury firms: 24/7 chat, text, and phone intake in English and Spanish, evidence captured at minute one, and a real person on the cases that matter. We spend our days watching how injured people reach out and how firms turn that contact into signed cases. This blog is where we share what we learn.
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